So, we’ve established that Disney+ has some highs and lows when it comes to their Facebook marketing strategy, but how are they doing compared to other media streaming juggernauts like Netflix? Spoiler alert: not so hot. While both brands have similar flaws with their overall strategy, there are still some areas that Disney+’s Facebook is seriously lacking compared to Netflix’s.
Here’s how the two stacked up and why my classmate Val and I found that Netflix took home the crown:
After my last post listing all the ways that Disney+ was slaying the game on Facebook, it must be surprising to see a critical follow-up. There are definitely many praises to sing about the brand’s marketing strategy but as I was observing their account, I couldn’t help but notice that some of the most important best practices were completely being ignored.
Posting great photos and having engaging captions is always a plus, but without the following three tactics, your efforts could possibly go underappreciated or, even worse, unnoticed:
Let’s face it: in 2020, we’re all more likely to hit up a brand’s social media page when we’re looking for reviews, feedback and a place to vent about customer service issues. Social media has become the hub of all activity– brand related or not– so a brand’s presence on platforms like Instagram, Twitter and Facebook is important if they want to grab the attention of their potential customers.
Nicole Kalitsi 