After my last post listing all the ways that Disney+ was slaying the game on Facebook, it must be surprising to see a critical follow-up. There are definitely many praises to sing about the brand’s marketing strategy but as I was observing their account, I couldn’t help but notice that some of the most important best practices were completely being ignored.
Posting great photos and having engaging captions is always a plus, but without the following three tactics, your efforts could possibly go underappreciated or, even worse, unnoticed:
Nicole Kalitsi 